History
Corani was founded in 2008 by Kristof Van de Loock and Fransiska Dams. In its first years, the company served primarily as a legal and tax framework for management and strategic advisory work for other organisations — a role it still fulfils today, including for Sparkle.
As room appeared for our own initiatives, the company added a second and third line of work. The first own brand took shape around a physical workspace in Hoegaarden, today known as Creative Wonderland — a meeting, workshop and creative space that has been open to external bookings since 2020. A second line of work emerged around a private app for the equestrian world: HorseJournal, a journaling app for young riders and families to keep horse moments and share them within small private circles, currently in development as a native iOS app for publication on the Apple App Store.
The three lines of work continue to coexist. What they share: a long time horizon, a preference for stable relationships with clients and users, and the conviction that careful work pays off more in the long run than speed in the short run.
Mission and vision
We believe good software, good conversations and a good place often serve the same purpose: helping people build their work with attention. Corani is set up as a small-scale company that, with that starting point, develops its own products and supports other organisations — pragmatic, technically grounded, and without grandstanding.
Leadership
Corani BVBA was founded in 2008 by Kristof Van de Loock and Fransiska Dams, who remain the two shareholders.
Kristof Van de Loock is the managing director (“zaakvoerder”) of Corani BVBA and is in that capacity legally responsible for the company, as registered in the Belgian Crossroads Bank for Enterprises (KBO BE 0808.134.120).
Fransiska Dams is co-founder and shareholder, and is actively involved in the day-to-day operations of the company and its two own brands.
Our approach
- Long term over short-term winsWe work with clients and users in engagements that last years, not weeks.
- Technically groundedWhether software, advisory or a space: we choose careful execution over surface flair.
- Small and coherentOne team, one office, three lines of work. No loose moving parts, no subcontracting chains.
Name and logo
The name Corani derives from the Latin cor et animus, loosely translated as “with heart and soul” (cor = heart; animus = mind, or spirit). The combination reflects the idea that we approach our work with both engagement and deliberation.
The logo — the square “window” with circle and vertical bars — is inspired by a stained-glass window by the Scottish architect Charles Rennie Mackintosh (1868–1928) at the Glasgow School of Art, one of the iconic buildings of the Glasgow Style art-nouveau movement. The Mackintosh Building was severely damaged by two fires (in 2014 and 2018); much of the original interior, including the celebrated library and the leaded glass, was lost. The logo is in part a quiet reference to what is largely physically gone, but lives on in other forms.
Company details
- Name
- Corani bvba
- Legal form
- Belgian private limited liability company (besloten vennootschap met beperkte aansprakelijkheid)
- Founded
- 2008
- Company number
- BE 0808.134.120
- Registered office
- St.-Ermelindisstraat 11, 3320 Hoegaarden, Belgium
- Working languages
- Dutch · English · French
- Contact
- info@corani.be